Back in April, Jay-Z tapped iconic music video director Hype Williams to recreate the legendary work of photographer Slim Aarons for his cannabis company Monogram’s ad campaign, “The Good Life, Redefined.” The photographs were such a hit that now the brand has released a limited run of prints available for purchase online.
The campaign is a modern twist on Aarons’s work—which depicted pictures of glamorous people and socialites during the mid-20th century—with marijuana being front and center. A total of eight vignettes from Aarons’ original collection—including “Keep Your Cool,” “Desert House Party,” Poolside Glamour,” and “Leisure and Fashion”—were reshot by Williams, and are among the photos for sale. Some of the recognizable personalities featured in the images include Grammy-nominated singer Chika, model Slick Woods, culinary trio Ghetto Gastro, and rapper Curren$y, who are all seen indulging in weed at the Twin Palms estate (Frank Sinatra’s former home in Palm Springs, which is now available as a vacation rental!).
A photo from the new campaign for Jay-Z’s cannabis line, Monogram, shot by Hype Williams at the Frank Sinatra House in Palm Springs, California.
Photo: Hype Williams“The perception around cannabis has shifted a lot since the 20th century. If you were to ask me and my peers how we’d define the good life today, weed would definitely be a part of it,” Williams said upon the campaign’s release. “Whether we’re smoking to inspire creativity or to celebrate an achievement, cannabis has a rightful place in modern day culture.”
Monogram is only selling 10 prints of each photograph from the campaign through retail platforms The Webster and Caliva for $320 each. But you’d better run fast, because the pieces, which are printed on high-quality cotton-based printing paper and range in various sizes, are already selling out.
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